SMS marketing, something is very much popular among businesses has become one of the major tools of marketing. When businesses think of multi-channel marketing strategies, SMS forms an important part of it. One of the reasons why more and more people are not using SMS to their advantage is the misconception that it involves a lot of cost. In fact, the things are other way around. In reality however, SMS marketing is a lot easier and offers greater brand reach to the end customers. It is probably the only way to reach both smartphone and non-smartphone users.